Every grain has a story.
Now, tell yours.
What if your drawing could travel from your classroom to thousands of dining tables?
A grain begins with a seed, soil, water and a farmer. From the field to the harvest, and finally to our homes; every grain carries a journey.
The Journey of a Grain is a poster-making campaign inviting students across Andhra Pradesh & Telangana to tell this story through art.
Draw it. Imagine it. Tell it.
About Beejam
From the beginning, with care.
Beejam means seed.
From the mills of Vajrateja, Beejam is a rice brand rooted in the land, people and farming knowledge of Telangana.
Because great rice begins with a good beginning; and every grain carries the care of the people who grow and process it.
Beejam. From the beginning, with care.
About Vajrateja
Built on experience. Driven by a love for rice.
For over two decades, Vajrateja has been dedicated to producing better rice.
Founded by Mr. Yadagiri Chittipollu, the company brings together agricultural knowledge, modern processing technology and rigorous quality standards.
From working with farmers to delivering premium rice, Vajrateja is driven by one vision
Bringing the best of Indian rice to tables across India and beyond.
Your poster could explore:
“There is no one way to tell the story.Your imagination is the canvas.”
Selected artworks will be showcased as part of the campaign. And the winning artwork could be featured on a real rice bag. Your artwork won't just be seen. It will travel.
It will travel.
REGISTER
Register through our Instagram page and follow us.
GET YOUR ID
Receive your unique registration number.
CREATE
Make your original A3 poster on The Journey of a Grain.
DOCUMENT
Parents/guardians must photograph the child while creating the artwork.
SEND IT IN
Write your registration ID on the back and courier your artwork to us.
Selected artworks will be featured as part of the campaign.
The winning artwork gets the chance to appear on a real rice pack.
A meaningful project to add to your creative journey and future applications.
Does your poster tell the journey of a grain?
Does it make us see rice differently?
Does your idea work as a powerful poster?
Does it make us appreciate the grain on our plate?
Does it show what you've discovered about farming and its people?
Registration Form
Thanks for registering with BEEJAM.
FORMAT
PAPER
BACKGROUND
BORDER
PAPER USAGE
YOU CAN USE
Carefully pack your artwork and ship it to our studio. Our team will take it from there.
